Press

PNC’s fintech incubator, numo, has acquired Sentral, a Pittsburgh-based debit gateway technology and business that helps large publishers track debit network transactions in the card-linked offer (CLO) space.

“Our acquisition of Sentral provides an exciting opportunity to deliver infrastructure that dramatically improves connectivity between merchants and processing networks,” said David Passavant, numo CEO. “We see Sentral as a platform for enabling innovation that benefits everyone in the CLO ecosystem, and we’re thrilled to bring them into numo.”

Sentral, LLC, a card-linked merchant rewards gateway for debit transactions, and SHAZAM, one of the nation’s only member-owned and controlled debit network and payments providers, today announced the signing of a letter of intent whereby SHAZAM will utilize Sentral’s RAMP platform for the provision of merchant rewards transactions to the growing card-linked offer marketplace. A card-link program offers rewards, discounts or cashback amounts automatically applied to consumer debit or credit cards when a purchase is made at a participating merchant.

Sentral has created a processing gateway that links merchants making targeted offers to consumers with EFT networks that settle debit card payments initiated primarily with PINs.

Sentral, LLC, a card-linked merchant rewards gateway for debit transactions, and fintech provider myGini, Inc, today announced the signing of an agreement and the near-term launch of a new service based on the integration of the myGini app with Sentral’s Debit Link platform. The integration makes it possible for consumers to redeem card-linked offers (CLO) on their debit card whether they pay by PIN or signature, simplifying the consumer experience and increasing revenue for publishers.

NYCE Payments Network, LLC, a wholly owned subsidiary of FIS, and Sentral, LLC, a card-linked processing gateway for debit transactions, announced today the signing of an agreement to provide access to NYCE debit transactions to the growing card-linked offer (CLO) marketplace.